Why should my business have a responsive web site design?
Responsive web design has become the go-to answer for businesses who want an user pleasant interface and higher customer retention. If your company has come this far without taking advantage of all the benefits they have to offer, you may have already begun to see lower visitor numbers and a disappointing conversion rate.
As a responsible business proprietor, you’ll probably need convincing before having to pay to upgrade your web presence to one that includes responsive design. However , simply by opting in you’ll soon view a return on investment that will make it worthwhile. In a nutshell, responsive design is just better than exactly what has gone before and in order to maintain with the competition, you’ll need it too.
Responsive web design is crucial for the majority associated with businesses because it allows your users to achieve their goals quickly and smoothly. The important elements of your website could be pulled up on a smart phone and appear as being a fully functional version of the original, filled with all the utility you’d offer to customers on a laptop or desktop computer. If you fail to provide a mobile-friendly encounter like this for your visitors they won’t hang around, they’ll simply click away and complete the particular action or purchase on a rival site.
Unhappy customers are not good for business and neither is going up against a major search engine. Google have recently confirmed what many insiders have suspected for some time – sites which are not optimised for multiple customers will slip down their search engine rankings. Google bases their rankings about how useful a page is for the issue an user has entered, plus the power of the site – for example , may an user complete the action they wish to?
Your page may be completely relevant to their search, but if visitors cannot access the content easily across numerous devices, your site may receive a less than positive review and be placed reduced the search results. If your company can be reduced to a second or 3rd page entry you’ll lose a lot of traffic, as people naturally choose links from the first page.
Google have also pointed out that companies which have a single responsive website – rather than one particular standard and one mobile version — are far easier for their bots to discover, because there is just one URL.
If your web site is responsive and ready to service mobile customers, you can take advantage of many tools and helpful apps like the click-to-call button, this enables a web user to make a voice call to your company immediately. Potential customers can also read reviews about your business or even find you within a busy place using Google Maps, both keenly relevant to the needs of cellular users.
Branding is one of the ways in which we all build a relationship of trust having a customer and keep them coming back to get more of the same. This is pertinent to responsive design for two reasons, firstly, people do not feel confident within a site they cannot easily navigate and second, in order to create an uniform brand name you’ll need responsive design to produce a consistent web appearance; however your customers reach you.
In today’s market there are merely a handful of reasons why a company may choose to stay with static design on their web page. Those who do not rely in any significant way on web traffic to drive sales, or those who have few competitors, or individuals who have already looked into responsive design plus found it was not right for all of them. For everyone else, if you want to stay ahead of the curve, responsive design is the only way forward for your website.
Responsive web design features
Until recently web-site designers created different pages depending on where they would be viewed, a capsule for example has a different screen quality to a laptop, and so the content would be optimised for viewing on that one device.
However , responsive web design provides revolutionised the way in which users look at the web, it has created an across the board experience allowing us to view webpages on a PC, smart phone or laptop in exactly the same way. When they create a site, designers use the same code on any number of resolutions, giving each device the same degree of functionality.
Responsive web designers believe that their clients’ web pages should be accessible to every visitor, providing them with an optimal experience, regardless of the gadget they using. This kind of intelligent response to a web user’s actions keeps your company relevant in an ever changing on the internet market place; it boosts your e-commerce figures and makes visiting your site an enjoyable experience.
In technical terms you will find three key features of responsive web site design, the secret ingredient is generally considered to be press queries. These are filters added to the CSS or Cascading Style Linens, affecting the look and feel of any individual page. CSS is a highly useful tool for web designers, yet by tagging on a media questions adaption, the process of resizing, rendering plus orienting a page becomes far easier.
One more linchpin of responsive design will be the flexible layout, this is based on a grid formation, ideal for formatting margins, positioning the key elements of a page and having the spacing just right. This means a designer is not limited to a certain amount of columns, they can choose as many or even as few as is appropriate for the page. The flexible layout also removes the need to work out the layouts and text size based on pixels.
Instead, creative designers use percentages which enable these to adopt a far more fluid approach to generating each page. Pixels work well within photographic images, but are a clumsy tool to use over a number of gadgets. One pixel may be expressed because three dots on a phone, but ten dots on a desktop, changing the quality of an image considerably between gadgets.
The third component of responsive design involves the use of CSS or a dynamic resizing function to create flexible images, movies and other content. Text can movement relatively easily as the containing region resizes, but in order to distribute this across more complex segments, web-site designers need to use different techniques. Dynamic resizing gives a web designer greater control over how a page behaves and allows them to add or remove elements as needed.
Taken a whole, these multiple technologies mean visitors can enjoy the feeling of familiarity, regardless of what gadget they happen to be using, or will be using in the future.
When a mobile user changes from landscape to family portrait mode, the intuitive design will ensure the page gets bigger or smaller. For more info about gebze web site tasarımı look at our internet site.
Furthermore, each component, be it an image, textbox or movie will also resize itself to correspond with the different dimensions.
If you have ever attempted to access a website and discovered that it had been almost impossible to navigate around without having shrinking and enlarging the text or even buttons, you’ll understand why responsive design is considered good practice for the majority associated with website owners.
Responsive web design Vs Mobile web design
Until quite recently, mobile web design was considered far more relevant to modern consumers than it’s receptive counterpart, this approach sees designers using smart phones as a starting point and upgrading the technology progressively, to notepads, desktop computers and over and above. This method meant that companies required two websites, one for their mobile pages and one for PC users.
In the early golden years of cellular web design, there were a number of reasons why experts thought that web applications should always be designed first for use on a mobile device. Most important of these was the frequency of smart phones and the proven fact that their popularity was continuing in order to skyrocket. By creating a platform that will favoured these millions of users, companies could promote their service or product to what was seen as the next generation associated with computing consumers.
Secondly, mobile style was said to foster a solution concept without room for extraneous elements or unnecessary page mess. In a screen the size of that on the mobile phone, there simply is not enough area to crowbar in extra control keys and widgets – instead, a design team had to focus on the thing that was actually needed. By giving users a definite route to what they want, it was assumed that their experience would be better, quicker, leave them more inclined to come back or convert them into a spending customer.
Mobile applications were thought to have far more utility than PERSONAL COMPUTER based software, what users anticipated from their laptop paled in comparison to the capabilities offered on smart phones. From a digital compass, to gyroscopic effects, touch screen inputs and voice-control, designers hoped to build on these tools to produce modern web design that was not really limited by the constraints of a PC.
Although there are pros and cons for the re-homing of a mobile site to run seite an seite to a main site, responsively created pages are ideal for retailers who want a robust, homogenous website with plenty of power for every user. A single site furthermore simplifies marketing campaigns; there is only a need to manage one site and another SEO strategy. Therefore , a website which usually features responsive design can save businesses time and money, but also provide a seamless, hassle-free way for customers to shop.
Responsive web design statistics
When a team of developers build you a responsive website you understand it will adapt intuitively to what ever device it is accessed from, but where is the evidence that shows this is a factor in commercial success?
The information marketing company, Brand Point, discovered that over 90% of consumers buying decisions are affected by visual elements. Put simply, if people land on your site and like the look of the place, they are more likely to stay and buy.
Display screen resolutions are changing all the time since new devices reach the market, web developers Spyderweb found that in 2010 there have been just 97 unique screen resolution sizes, but by 2013 that figure had leapt to 232. The only way of tackling this raise is to have a responsive website which is optimised for every customer, whatever device they favour.
Customers are pushed away by high wait times and pages that take too long to show up; even way back in 2009, 47% of individuals expected a load time of just two seconds on a webpage. In a study carried out by cloud service providers, Akamai, it was also found that 40% associated with web users clicked away if they had not gained access to a page within a few seconds. That is a pretty slim window of opportunity, and it’s fair to assume that people’s expectations have increased since this study was compiled.
Although exterior factors like a lack of Wi-Fi or 4G can also affect wait periods, the importance of speed for business websites cannot be underestimated. Wed designers may write code for your responsive web site that makes it selectively load the elements needed, or even bring in graphics at a later on stage.
Design matters because it may have a huge impact on the number of new people to your pages, these are people who have arrived at you through typing in a specific search criteria and decided to click on the link to your site. Web designers, Domain7, have reported that in the case of their client Regent College, there was a jump of 99% in unique guests after a revamp of their responsive website design.
If your mobile pages leave an upsetting taste in the mouth of your visitors, they are far less likely to view your whole organisation favourably, and they’ll tell their own friends. Industry experts at the Search Engine Record discovered that 57% of people would never recommend a company that had poorly created pages, strengthening the case for a consistent web strategy that performs the way in which your customers want it to – where ever they happen to be.
Duncan Maund is the CEO of Mediatopia a professional web design and development company in Bristol, UNITED KINGDOM. Duncan helps small and medium-sized businesses with customised websites and online marketing.